The Director of the Office of National Drug Control Policy (in this chapter referred to as the “Director”) shall conduct a national media campaign in accordance with this chapter for the purpose of reducing and preventing drug abuse among young people in the United States.

The Director shall, to the maximum extent feasible, use amounts made available to carry out this chapter under section 1804 of this title for media that focuses on, or includes specific information on, prevention or treatment resources for consumers within specific local areas.